Brian Forth

On Wednesday our guest speaker Brian Forth talked about his company SiteCraft and how it came to be.  The quick history about Brian's path to entrepreneurship was quite informative and helped to highlight the independent nature of an entrepreneur.  Brian's choice to create his own job as opposed to following his father's and grandfather's career path was empowering.  SiteCraft's choice to retain a core set of repeating customers as opposed to rapid expansion shows that building long term utility can create value and wealth.  The decision to focus on mobile web products over smart phone apps allowed SiteCraft to have greater control over their products and allowed them to build custom products quickly.  Brian also spoke about the culture of SiteCraft and how it has contributed to the company's success.  Allowing the employee's to take on projects independently gives them the opportunity to achieve their full potential.  It seems that when a developer can see their project through from start to finish gives the employee a sense of accomplishment.